Taught by industry leaders

They did the trial and error so you don't have to

It’s easy to get overwhelmed with questions like who are influencers? How do I find the right ones for my brand? How much do I pay them? And maybe most difficult question of all, how do I measure their success?  That's why we brought in people who have faced and overcome these challenges to share their tried-and-true experience.


Course curriculum

  • 1

    Welcome to AspireIQ's Influencer Marketing Academy!

    • How to use this course

    • Before we begin...
  • 2

    Defining business objectives

    • Full Lesson 1

    • [Recap] Defining your influencer marketing objectives

    • [Recap] What can influencers do for your brand?

    • Influencer marketing strategy planning worksheet
  • 3

    Building a tailored strategy

    • Full lesson 2

    • [Recap] Intro to strategy building

    • [Recap] Strategies to increase brand awareness

    • [Recap] Strategies to foster community & increase followers

    • [Recap] Strategies to drive website traffic

    • [Recap] Strategies to source branded content

    • [Recap] Strategies to increase sales
  • 4

    Get creative: Planning your campaign theme

    • Full Lesson 3

    • [Bonus video] Campaign best practices

    • [Bonus video] Choosing the right platform for your campaign

    • [Recap] Examples of creative campaigns

    • [Recap] Your campaign timeline
  • 5

    Identifying the perfect influencers for your brand

    • Full lesson 4

    • Influencers' most used hashtags

    • [Recap] What makes the perfect influencer?

    • [Recap] 6 ways to discover influencers

    • [Real world example] How Aura Frames found their most successful partnership

  • 6

    Creating & managing relationships with influencers

    • Full lesson 5

    • [Recap] Negotiation 101

    • [Recap] Managing collaborations & creating contracts

    • Influencer collaboration terms template

    • [Email template] How to get influencers to respond to your campaign proposal
  • 7

    Getting budget & paying influencers

    • Full lesson 6

    • [Recap] How to get budget for influencer marketing in 5 easy steps

    • [Recap] How much to pay influencers - with a calculator!

    • [Recap] How to negotiate pricing like a pro
  • 8

    Determining influencer marketing ROI

    • Full lesson 7

    • [Recap] What does return on investment mean?

    • [Recap] Understanding total media value

    • [Recap] How to measure ROI - template included
  • 9

    Advancing your career in influencer marketing

    • Full lesson 8

    • [Recap] Why influencer-generated content is so valuable

    • [Recap] How to become your marketing team's hero (& get promoted)
  • 10

    Next steps

    • More resources for you

    • [Survey] Before you go...

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