Aspire's Influencer Academy
Everything you need to know to build, run, and track a successful influencer marketing program. Taught by industry experts.
They did the trial and error so you don't have to
It’s easy to get overwhelmed with questions like who are influencers? How do I find the right ones for my brand? How much do I pay them? And maybe most difficult question of all, how do I measure their success? That's why we brought in people who have faced and overcome these challenges to share their tried-and-true experience.
How to use this course
Before we begin...
Full Lesson 1
[Recap] Defining your influencer marketing objectives
[Recap] What can influencers do for your brand?
Influencer marketing strategy planning worksheet
Full lesson 2
[Recap] Intro to strategy building
[Recap] Strategies to increase brand awareness
[Recap] Strategies to foster community & increase followers
[Recap] Strategies to drive website traffic
[Recap] Strategies to source branded content
[Recap] Strategies to increase sales
Full Lesson 3
[Bonus video] Campaign best practices
[Bonus video] Choosing the right platform for your campaign
[Recap] Examples of creative campaigns
[Recap] Your campaign timeline
Full lesson 4
Influencers' most used hashtags
[Recap] What makes the perfect influencer?
[Recap] 6 ways to discover influencers
[Real world example] How Aura Frames found their most successful partnership
Full lesson 5
[Recap] Negotiation 101
[Recap] Managing collaborations & creating contracts
Influencer collaboration terms template
[Email template] How to get influencers to respond to your campaign proposal
Full lesson 6
[Recap] How to get budget for influencer marketing in 5 easy steps
[Recap] How much to pay influencers - with a calculator!
[Recap] How to negotiate pricing like a pro
Full lesson 7
[Recap] What does return on investment mean?
[Recap] Understanding total media value
[Recap] How to measure ROI - template included
Full lesson 8
[Recap] Why influencer-generated content is so valuable
[Recap] How to become your marketing team's hero (& get promoted)
More resources for you
[Survey] Before you go...
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